About Us
Wan Naturals is a woman–owned Maryland brand creating 100% natural, handmade hair growth products inspired by our own journey to repair and regrow damaged hair. Every formula is crafted to nourish your scalp, strengthen your strands, and help your natural hair thrive—naturally.
Our mission is simple:
✨ To help you regrow, restore, and fall in love with your natural hair again—no matter where you’re starting.
✨ To provide clean, effective, and natural hair care solutions that honor your health and your crown.
✨ To show that beauty rooted in nature is powerful, gentle, and transformative.
Wan Carmen, CEO
Meet Wan, Founder
Wan Naturals was founded in 2022 by Wan, whose passion for clean, nature-based beauty led her to begin crafting her own hair care formulas in her small apartment kitchen. Guided by a commitment to purity, transparency, and high-quality plant ingredients, Wan refined each product with intention and care. Her dedication to creating effective, all-natural solutions for healthier, stronger hair became the heart of Wan Naturals—a premium, handcrafted brand rooted in wellness, restoration, and the belief that natural hair deserves the very best.
Our Story
Wan Naturals was born from a place of pain, love, and determination.
In 2022, what started as small batches of natural hair growth oil in my kitchen quickly blossomed into a mission far bigger than myself. After my daughter suffered severe damage from an inexperienced stylist—and I experienced bald spots and breakage from extremely tight braids—I made it my purpose to restore what was taken from us: our confidence, our crowns, and our peace of mind.
I refused to accept that we had to choose between beauty and healthy hair. So I got to work—researching, blending, testing, and perfecting formulas using only 100% natural, organic, plant-based ingredients that nourish, strengthen, and revive hair from the inside out. Our handmade oils and treatments were crafted to support hair regrowth, repair damaged hair, soothe the scalp, and promote long-term, healthy hair growth.
What began as healing for my daughter and me soon became healing for others. Friends asked for bottles. Then family. Then neighbors and community members looking for effective natural hair care products that actually work. And just like that, Wan Naturals became a trusted Black-owned hair care brand for anyone searching for real solutions to thinning edges, breakage, and slow growth.
Today, Wan Naturals is a proud Black woman–owned and woman-run small business in Maryland, creating each product by hand with intention, care, and generational love. Every bottle is made in small batches—never mass-produced, never watered down, and never filled with harsh chemicals. We specialize in handmade hair products, natural hair growth oils, and organic treatments that nourish and protect your crown.
What began as a mother protecting her daughter has grown into a community dedicated to healthy hair journeys everywhere. When you support Wan Naturals, you’re not just buying a product—you’re joining a story of resilience, growth, and empowerment.
Welcome to Wan Naturals.
Where healing meets nature—and your hair’s comeback begins.